“For Arabs, poetry is the single most important art to their culture. If we look at a picture of the entire world, there are only 3 cultures that we know of that had developed ENDRIME by the 7th century, China, India and the Arabs. This early Arabic love poetry, directly influenced the development of literature in the rest of Europe" Professor Dwight F. Reynolds, University of California

Our #endrime Made in Japan ! Special concept Jean -That’s taken many months is nearly finished and shipping from Japan - limited to only 50pcs world wide- information and video about the concept will hit next week. And most importantly which high end retailers will stock it. #denimporn #rawdenim #madeinjapan - we had to rethink how we made our jeans, for this project. Our made in Japan collection will feature a special swede burnt patch. Using our #05 fit - Again all different and Unique constructions methods - watch out !

Another industry standard, we always stamp our jeans with the date whether its a prototypes or production … #kufic #endrime #rawdenim #denimporn

Back in 2011 #endrime was the 1st brand to set a new industry standard on transparency - we always list what machines we use in every pant. Here is early mock up of the stamps we made - #rawdenim #denimporn #unionspecial #stamps

Just airing out our vintage finds from sunday - #endrime showrooms looking amazing #denimporn @rawdenim

Looks like our #endrime women’s collection is making waves ! Huge thanks to Sue Barrett and Katy Rutherford at STYLUS @wearestylus @fashion_stylus for selecting our @endrime women’s collection for denim styling / Tom boy utility look - huge respect ! #denimporn #rawdenim @katykatazome ✌our women’s endrime collection will hit web store very soon !

Fantastic to see #endrime in the amazing @slc_london website : http://www.sheslostcontrol.co.uk/digital-shop/ - do check out what wonderful Cheryl and Jill ( owners) have been doing in there concept store. #denimporn

We are knee deep in AW15 collection here at @endrime but we still find time to hunt down good vintage - we just discovered one of the best not so Secret places in Londons east end - The east end thrift store @assemblythrift - Vintage Clothing Shop
unit 1A, Assembly Passage, London E1 4UT - we just picked up loads of 1950’s denim… All selvage - Plus some other beautifully faded denim all for £14 ! Some of these faded we will try and include in our next collection ! #denimporn

Huge thanks to Jeroen at @union_of_artisans for interviewing #endrime - you can check out the interview here: http://unionofartisans.com/?p=211 #denimporn

Beautiful vintage smock for our #AW15 #endrime collection. Just making a record of measurements - before pattern cutting session begin #denimporn

Our #kufic logo from our branding iron - cleaned and ready to burn again #aw15 #endrime

Women’s fitting this evening at #endrime with the excellent Joanne Oshea @jooshea09 and women’s fit expert Laura Dickens @bellemuriels - it’s always exciting getting the best in the business to cross check our women’s collection - rock on #AW15 !

Vintage inspiration at #endrime studio - we are just working through our final #AW15 concepts - our 5th season is shaping up to be very exciting ! #denimporn

Vintage inspiration at #endrime studio - we are just working through our final #AW15 concepts - our 5th season is shaping up to be very exciting ! #denimporn @levisons_london

Vintage inspiration at #endrime studio - we are just working through our final #AW15 concepts - our 5th season is shaping up to be very exciting ! #denimporn

Huge thanks to Jon Dalley @rawrjond from Rawrdenim @rawrdenim for mentioning our #endrime 18oz Hand stitched #amhot jean - you can check out the article here: http://www.rawrdenim.com/2014/08/endrime-18oz-hand-made-jeans-just-announced/ -huge respect ✌#denimporn