“For Arabs, poetry is the single most important art to their culture. If we look at a picture of the entire world, there are only 3 cultures that we know of that had developed ENDRIME by the 7th century, China, India and the Arabs. This early Arabic love poetry, directly influenced the development of literature in the rest of Europe" Professor Dwight F. Reynolds, University of California

Huge thanks to @memoryscreen @samutaro @lamolevo and Ricardo Hernandez for amazing video # 2 About #endrime - ✌✌✌http://blog.stylesight.com/denim/exclusive-stylesight-video-mohsin-and-his-machines #denimporn #unionspecial #unionspecial35800 #unionspecial43200g #singer114w103 #singer47w70 #britishdenim

Endrime jeans siting next to KAPITAL, Rising Sun and 3sixteen in WDSG HK 💪✌@3sixteen @hodism @risingsunjeans @kapitalhakata @manabe_kapital - so pleased to be next to these guys. Huge respect ! Ultimate #denimporn #endrime - if your passing HK check out WDSG !

Huge thanks to EUROMAXX Report on 1/4/14 - featuring @ENDRIME @mohsinsajid
“Denim - Forever in Blue Jeans” about Horst A. Friedrichs”s “Denim Style” BOOK which is a collection of photographs taken on the streets of London.
This Report is aimed at the overseas market, and was broadcasts in 30 languages world wide

See low Rez video here:

http://endrime-co.tumblr.com/post/81440921839/heres-a-low-rez-screen-grab-video-from-euromaxx #endrime #englishdenim


Huge thanks for Stylesight for superb Video about ENDRIME - part 1 of 2 - Much respect to Sam, Amy, Marvic and Corey - AMAZING !


We are about to restock our web stock - some exclusive Cone Mills / @conedenim in our Slim clean MS0005 jean - should be online in under 24 hours ! #endrime #conedenim #denimporn

Just finished a videoshoot with Horst Friedrichs and Robert Richter, For Horsts Denim Style Book for German TV Deutsche Welle and Euromaxx - cheers guys for your visit - This interview is aimed at the overseas market. It broadcasts in 30 languages world wide !! #endrime #denimstyle #HorstFriedrichs

New coffee table book Alert ! ENDRIME feature in a fantastic new denim book by Horst Friedrich - features many british denim brands - Excited !!! http://www.amazon.co.uk/Demin-Style-Horst-A-Friedrichs/dp/3791349562/ref=sr_1_fkmr1_3?ie=UTF8&qid=1393672942&sr=8-3-fkmr1&keywords=denim+style+horst #denimporn #denimstyle #horstfriedrich #endrime #britishdenim #dawsondenim #darnanddusted #sonofastag #rivetandhide

Early Prototype of #endrime jean MS0006 - Dating back to July2012 - made by Creative Director Mohsin Sajid on 1 machine. Single needle sewn, clean finished no overlooking. Felled seams - notice no bar tacks ! Broken in from raw washed 2 times in space of 9 months. Now Retired in ENDRIME archive - will form part of the Heritage washes for SS14 ! #denimporn #denimuk


Little Sneak peak of when @stylesight visited @endrime back in Feb 2014 @mohsinsajid

Huge thanks to Katy & Bobbin @katykatazome @storymfg for visiting #endrime denim studio - Great evening ! Amazing sharing Denim Knowledge - Lets catch up soon again ! #storymfg #denimUK #britishdenim @sadiarafique

It’s Official #endrime is trending ! We have been picked up by our friends @wgsn @katykatazome for our ‘Decrypted metalwork’ as a part of a A/W 15/16 trend. Anyone who can read Kufic Arabic will know what it says…✌#rivet #washer&burr #washer&burrrivet #kufic #arabricart #endrimedenim #mohsinsajid #mohsin @endrime

#regram #singer114w103 #endrime cheers @mylespereira for visiting us last night. And great photo of our vintage singer chainstitch machine - See you again soon ! @endrime #endrime

Just wrapped 2nd day of shooting @endrime studio - This time with stylesight @samutaro and @memoryscreen making short videos about vintage denim machines ! #Unionspecial #singer - Cheers guys great day ! #denimporn -

We Just wrapped a photoshoot with @stephaniesiansmith huge talent who taking photographs for a new denim book by Amy Leverton @denimdudes @lamolevo - cant wait when this is out ! - Huge Respect !!- Always a pleasure to meet talented people who bring such excitement with them. #endrime @endrime

#Endrime #aw14 lookbook Shown at #jacketreqd - great few days of meeting old friends and making new ones.